How Pinterest beat back vaccine misinformation — and what Facebook could learn from its approach

September 21, 2020

The battle over misinformation amid the Covid-19 pandemic has pitted health experts, parts of the public, and the leaders of online platforms against one another.

So far, one social media giant seems to be winning the fight against falsehoods: Pinterest.

The company, which made a name for itself as an idea collection platform for everything from clothing trends to healthy recipes, has taken a hardline strategy against health misinformation, and in particular, vaccine falsehoods. Pinterest has a zero-tolerance vaccine misinformation policy, a team tasked with enforcing it, and a flexible approach that accounts for emerging intel from health authorities...

“Pinterest’s results suggest that if Facebook scaled up its moderation, it might get further,” said Neil Johnson, professor of physics and researcher at the Institute for Data, Democracy, and Politics at George Washington University.

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