DirecTV’s decision to drop Newsmax is the latest blow to a handful of conservative media outlets that have sought to carve out a space for themselves in the wake of former President Trump’s election loss in 2020.
While the far-right ecosystem has exploded over the decision, with figures including Trump accusing DirecTV of political bias, media experts say Newsmax is simply seeking to bolster its bargaining power as it struggles with low ratings.
“This is no different than the contract disputes that arise every few years between sports channels and DirecTV, Comcast, etc.,” said Dave Karpf, an associate professor at George Washington University’s School of Media and Public Affairs.
“They’re fighting over fee structures. Negotiations broke down. Newsmax is trying to expand the conflict, in the hopes that viewer outrage and a few letters on congressional stationery will strengthen their negotiating position.”
You can read the full article on The Hill's website.