With Musk at the helm, tweeting the boss may actually change Twitter

Washington Post
November 05, 2022

When he purchased Twitter a week ago, Elon Musk turned a hobby into a career.

Musk has always been extremely engaged online, responding to Twitter users with followings big and small. But the billionaire is now in charge, and he’s listening.

The new Twitter owner has not slowed down tweeting since taking over the company last Thursday — the past week was his third-most active in the past six months, according to a Washington Post analysis. The analysis stretches from last Wednesday when he entered the company headquarters carrying a sink — a stunt encouraging employees to let his takeover “sink in” — to this Thursday, a day before he enacted massive layoffs...

The hotline operator bit “is either really good or really bad for Tesla stockholders,” said David Karpf, an associate professor at George Washington University’s School of Media and Public Affairs.

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