Musk's Twitter tries to recapture the political spotlight post Trump with DeSantis 2024 run

May 23, 2023

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With the announcement that Florida Gov. Ron DeSantis will declare his presidential campaign in a live, unscripted conversation with Elon Musk, the billionaire Twitter owner launched a campaign of his own to boost Twitter’s waning profile in the upcoming election. 

“This will be the very first time that something like this is happening on social media and with real-time questions and answers,” Musk said Tuesday during a Wall Street Journal conference.

Musk, who bought Twitter for $44 billion last year, will interview DeSantis Wednesday on Twitter Spaces, his social media company’s platform for audio conversations. 

The event will be moderated by former PayPal executive David Sacks, a longtime associate of Musk and a major supporter of DeSantis who contributed more than $70,000 to the governor’s political committee in 2021...

“With a declining network that fewer and fewer people want to be on, there’s a clear upside to trying to recapture some of the energy of the glory days by having a big presidential aspirant on,” said David Karpf, an associate professor of media and public affairs at George Washington University.

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