Elon Musk’s rebranding of Twitter is off to a rocky start.
On Sunday, the eccentric billionaire announced the rebrand of the company formerly known as Twitter — which he purchased in October for $44 billion — to X. But the switch has been caught up in more hurdles for Musk and the changing platform.
Musk and his social media company are already facing potential legal challenges and user criticism over the new branding.
The company formerly known as Twitter is not the first tech giant to move on from an iconic name. Google rebranded its parent company name to Alphabet in 2015, making Google one of its subsidiaries under the umbrella name. In a similar move in 2021, Facebook rebranded its parent company to name Meta.
Musk also renamed Twitter’s parent company to X Corp. earlier this year...
Robert Brauneis, a professor and co-director of the Intellectual Property Law Program at George Washington University Law School, said it’s “quite possible” an existing company will threaten to sue.
However, Brauneis said he hasn’t seen anything likely to lead a court to stop the rollout of X “dead in its tracks.”
The full article can be found in The Hill.