The day after the presidential election, the social media landscape shook.
On Elon Musk's X, more than 115,000 users deactivated their accounts, the largest-ever mass exit from the platform. At the same time, traffic on Bluesky, a smaller rival to X, began to soar, with daily usage climbing some 500% in the U.S., according to data from Similarweb.
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It's small and you can curate a list of people who you find interesting and funny. It feels like Twitter from a decade ago," said Dave Karpf, a media and public affairs professor at George Washington University and an early Bluesky adopter.
"It takes out the algorithmic, 'The computer is going to tell you what you want and you better want it,'" Karpf said. "Instead, you pick who you want to talk and listen to and talk to them."
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