New research recently published in the peer-reviewed journal Vaccine indicates the extent to which just a small number of individuals exploited ads on Facebook to promote misinformation about vaccinations. Using Facebook’s Ad Archive tool, which the social media giant introduced in October of 2018 as a way to search ads purchased on the platform, researchers discovered that two primary players were behind a rash of anti-vaxxer advertising on Facebook earlier this year.
Over Half of Anti-Vaxxer Ads on Facebook Were Funded by Just Two Entities, Study Finds
November 14, 2019
