Pop-up sites and door-knocking are new tactics in the quest to reach the unvaccinated

State’s vaccine strategy goes hyper-local in latest phase of rollout

May 9, 2021

Alt Text

Now it’s all about the ground game.

With more than 2.7 million Massachusetts residents fully vaccinated and the pace of COVID-19 shots slowing markedly, state officials are stepping up efforts to reach the holdouts.

No longer is the state’s campaign focused on moving thousands through mass vaccination sites such as Gillette Stadium, which is slated to close next month...

The shift to greater outreach is part of a national trend: Biden last week said the US vaccination drive was entering a new and more decentralized phase.

“We need to be getting local, and that means identifying networks of people who can help,” said David Broniatowski, associate professor and researcher at George Washington University, who proposes giving vaccines at popular gathering spots such as banks and barber shops. “A lot of this comes down to getting the vaccine to where people are.”

Read More