Reaching out to voters used to require door-knocking, sending mailers, or doing key TV interviews. But to reach voters today, candidates have to go where the voters are, and that’s online.
Dave Karpf is an associate professor at the George Washington University School of Media and Public Affairs. He says the social media landscape has changed a lot since the last presidential election. Legacy sites like Facebook and Instagram are downplaying political content, and X doesn’t quite fill the void Twitter did. A platform that is playing a role this cycle is TikTok.
Read the full article in NBC