Social media companies are already losing the vaccine misinformation fight

Posts that discourage and make fun of Covid-19 vaccination are racking up engagement.

Vox
December 19, 2020

Social media companies like Facebook and YouTube have ramped up their policies against coronavirus misinformation and banned false claims about Covid-19 vaccines. But as distribution of the vaccines begin, online accounts are exploiting loopholes in new policies and successfully sharing misleading claims that attempt to discourage vaccination.

Throughout the pandemic, platforms have established and updated rules meant to curb false claims related to Covid-19. Between March and October, Facebook took down 12 million pieces of content on Facebook and Instagram, and it added fact-checking labels to another 167 million posts. But the rollout of an authorized Covid-19 vaccine has forced social media companies to adapt again, changing their approach to both Covid-19 misinformation and longstanding anti-vaccination content.

There are already plenty of examples of online content that sow doubt in Covid-19 vaccines. Posts that suggest vaccination is part of a government scheme and memes that imply that the vaccine comes with extreme side effects either aren’t being caught by the platforms or don’t appear to violate their rules...

“Factually, they’re fighting a ghost. They’re fighting a boogeyman,” notes David Broniatowski, who studies behavioral epidemiology at George Washington University. “There is nobody out there who’s saying that we’re going to pass a law mandating a Covid vaccine.”

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