A lot of nuances of writing are lost on the internet -- things such as irony.
That's why satirical material such as the writing of Andy Borowitz on the website of The New Yorker magazine has to be labeled as satire, to make sure we know.
Scientists in recent years have become concerned: What about writing that isn't properly understood, such as satire mistaken for the truth, or, conversely, deliberate disinformation campaigns that are disguised as innocent satire?