X, formerly Twitter, to allow paid political advertising again

August 31, 2023

Chicago's very own WGN 9

Presidential candidates now have a new place to try to win over voters: social media site X, formerly known as Twitter.

For the first time since 2019 the platform says it will allow paid political advertising.

Laura Edelson is an assistant professor of computer science at Northeastern University who has extensively researched online political communication. She says X’s announcement raises important questions.

“Are they going to do it responsibly or are they just going to try to get as much money as they can?” Edelson said.

She says she found issues with the way Twitter handled previous campaign cycles...

Dave Karpf, an associate professor of media and public affairs at George Washington University, calls it a cash grab.

“Elon’s site desperately needs money, there is some money in this. He would like it please,” Karpf said.

Read the full article in USA Today.