Zoom is the new political rally


July 27, 2024

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Gatherings of tens of thousands of Vice President Harris' supporters are raising millions of dollars for her campaign — and it's happening on Zoom.

Why it matters: It's a new era of virtual rallies. These online events are cheaper to organize, easier to attend, and they're poised to become a powerful tools for fundraising and voter outreach this fall.

"I have never seen this level of virtual support," said Imani M. Cheers, a professor of media and public affairs at George Washington University.

Read the full article in Axios