As millions tune in for election week coverage, TV anchors aren’t just delivering the news — they’re crafting a powerful image. Experts tell Yahoo Entertainment that their wardrobe choices are designed to project authority, warmth, urgency and trust all at once. That’s no easy feat.
“Colors have an innate psychological impact, particularly during high-stakes events, where viewers are highly tuned into visual cues,” said Michele Grant, author of The Power Dressers, noting that careful styling can make or break one’s credibility.
Authenticity is also key, stressed Frank Sesno, professor at George Washington University’s School of Media and Public Affairs. Whether it’s NBC’s Lester Holt in a classic suit or MSNBC’s Rachel Maddow in a fitted blazer, he believes an anchor’s style should enhance an anchor’s message, not distract from it.
Read the full article in Yahoo.